Many things factor into savings rates, a VERY interesting chart concerning savings rates over the past 56 years for US Citizens:
United States Personal Savings Rate | 1959-2015 | Data | Chart | Calendar
A paradigm shift of retirement vehicles should start rearing it's ugly head in the next 15 to 20 years (baby boomers started retiring in earnest in 2011) if not sooner, conventional pensions and what were otherwise structured retirement programs will begin petering out / become a thing of the past. The other 800 lb. gorilla, health care costs will be burdened by whom?
Think of the average Joe and the look they have on their face when confronted with anything resembling financial acumen and preparing for the future, they totally zone out and want to hear none of it. As the comedian said, You can't fix stupid.