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Old 03-31-2006, 01:42 PM   #1
MNBoxster
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Join Date: Sep 2005
Location: Minneapolis/St. Paul, Minnesota, USA
Posts: 3,308
Incredible Commercial - NPC

Hi,

Read the article then click on the link BELOW.


The film took 606 takes. On the first 605 takes, something, usually very
minor, didn't work.

They would then have to set the whole thing up again. The crew spent
weeks shooting night and day. The film cost six million dollars and took
three months to complete including full engineering of the sequence.

It is two minutes long It is fast becoming the most downloaded
advertisement in Internet history. Honda executives figure the ad will
soon pay for itself simply in "free" viewings (Honda isn't paying a
dime to have yo! u watch this commercial!). When the ad was pitched to
senior executives, they signed off on it immediately without any
hesitation - including the costs.

There are six and only six hand-made Accords in the world. To the
horror of Honda engineers, the filmmakers disassembled two of them to
make the film. Everything you see in the film are parts from those two
cars. When the ad was shown to Honda executives, they liked it and
commented on how amazing computer graphics have gotten. They fell off
their chairs when they found out it was for real.


http://www.steelcitysfinest.com/HondaAccordAd.htm

Happy Motoring!... Jim'99
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