[Perfectlap]

of all the German brands I find that BMW have the most varied owner profile.
Sometimes I see the preppy guy, other times the pimply faced spikey hair guy whose last car was low-riding Civic with the giant exhaust, other times it might be the Joey Bag-o-donuts guy (typically a white car with a ribbon on the dash) and sometimes the hip hop rapper guy with bling wheels aka 'rims'.

Whereas the typical Audi driver seems to be the guy or gal who upgraded from a Subaru, has a little dog, hits the Starbucks every morning and shops at Whole Foods. A slightly younger version of the eventual new Porsche or Range Rover buyer.

The you have the Bentley/Rolls driver. They're too rich to care how they look unless another rich guy comes along with a newer B/R car.