986 Forum - The Community for Porsche Boxster & Cayman Owners - View Single Post

Perfectlap · 07-28-2014, 01:06 PM

reason #174 why the Boxster, Corvette and Miata are NOT chick cars, they're cars for old rich guys.

TIME - 10 Things People Won't Spend Money On Anymore

Convertibles
The fun-loving, wind-in-your-hair thrill of driving in a convertible just hasn’t been enough to keep consumers buying the classic ragtop in strong numbers. Businessweek noted that convertible sales have fallen 44% since 2004, and automakers have been significantly scaling back the number of models that are even offered in convertible form. Apparently, too many consumers see convertibles as impractical, and/or not worth the $5,000 or so premium one must pay compared to the regular model.

Data recently released from Experian Automotive indicates that the convertible is largely now a toy purchased by the rich. Nearly 1 in 5 convertible buyers have household incomes of at least $175,000 (compared to 11% of buyers of all cars), and 12% of convertible buyers own homes valued over $1 million (compared to 4% of buyers of other cars). For what it’s worth, convertible drivers are also better educated than the average car owner (50% of convertible buyers have at least a bachelor’s degree, versus 38% overall), and nearly one-quarter of all convertibles are now purchased in three sunny states with ample coastlines: California, Florida, and Texas. -TIME Magazine

07-28-2014, 01:06 PM	#29
Perfectlap Registered User Join Date: Nov 2004 Location: New Jersey Posts: 8,709	reason #174 why the Boxster, Corvette and Miata are NOT chick cars, they're cars for old rich guys. TIME - 10 Things People Won't Spend Money On Anymore Convertibles The fun-loving, wind-in-your-hair thrill of driving in a convertible just hasn’t been enough to keep consumers buying the classic ragtop in strong numbers. Businessweek noted that convertible sales have fallen 44% since 2004, and automakers have been significantly scaling back the number of models that are even offered in convertible form. Apparently, too many consumers see convertibles as impractical, and/or not worth the $5,000 or so premium one must pay compared to the regular model. Data recently released from Experian Automotive indicates that the convertible is largely now a toy purchased by the rich. Nearly 1 in 5 convertible buyers have household incomes of at least $175,000 (compared to 11% of buyers of all cars), and 12% of convertible buyers own homes valued over $1 million (compared to 4% of buyers of other cars). For what it’s worth, convertible drivers are also better educated than the average car owner (50% of convertible buyers have at least a bachelor’s degree, versus 38% overall), and nearly one-quarter of all convertibles are now purchased in three sunny states with ample coastlines: California, Florida, and Texas. -TIME Magazine __________________ GT3 Recaro Seats - Boxster Red GT3 Aero / Carrera 18" 5 spoke / Potenza RE-11 Fabspeed Headers & Noise Maker BORN: March 2000 - FINLAND IMS#1 REPLACED: April 2010 - NEW JERSEY -- LNE DUAL ROW Last edited by Perfectlap; 07-28-2014 at 01:12 PM.