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Old 02-28-2014, 11:43 AM   #32
woodsman
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Join Date: Feb 2013
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Wasn't the German dollar at a, then, unfavourable high, relative to the Canadian and USA dollar, thereby making Porsche's much more expensive during the 90's and wasn't this a Huge factor in their ,near demise?
Also, I don't see a 'brilliant marketing concept' with regards to the 911 and Boxster's placement. I see them taking advantage of an icons special place in the minds of the general public and I contribute this to racing success's and the fact that the 911 turbo was for many years, the fastest damn thing you could buy, period. And while many knew of the 911 turbo at old, Porsche's height, what percent of the pop. knew of the mid-engine cars before it?The baby-boomers have most of the dough now and they dreamed of 911(turbo)'s, not the 550's.
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