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Originally Posted by creseida
Just so you know, the correct term is "performance rating". 
And you wouldn't believe the number of people who come into a tire shop and drive cars they've dropped $80,000+ on, and they want Toyota Corolla price range tires. No Lie. 
And when the good tire places won't sell them Chewy Louies, they get a case of the @$$ and go to BJ's or Walmart and get them there instead, where they really DON'T know what they're doing.
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Actually the
Speed Rating is what it's called and that is what I was referring to BUT, you are right that there is more than just the speed rating that people need to consider when buying tires. Load rating is something that most people have no clue about but again, I would expect a tire "professional" to educate the consumer" (yeah, right!)
It amazes me too that people drop $80K on a car and balk at spending $1000 to replace the tires. Maybe a lot of those people really can't afford the $80K car but due to creative financing then are able to drive cars way beyond their means. That 's the only excuse I can come up with besides stupidity.
Here's a good link that explains speed ratings.
http://www.tirerack.com/tires/tiretech/techpage.jsp?techid=35¤tpage=48