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You are right, many people feel that Bose are average speakers that are marketed well and overpriced. The true audiophiles would never use them. Even within the car market there has been discussions about this. The Boxsters cabin is so small that virtually any sound system will do the trick but recently Mercedes has ditched Bose for Harmon Kardon for their sedans because Bose wasn't doing the trick. Admittedly I have the Harmon Kardon in my E and while it is good, it doesn't produce at the highest volume levels.
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