Not cynical at all, simply pointing out the obvious. If you go to any leather care products website, they will cite why their product is best. That is what they do, ie visit the AMSOIL website to see how great their oil is.
This leather product may be great but I am more convinced by your experience with it than the company's website assertions.
Having said that, I like the Lexol and Leatherique products based on my experience. This is not to say that they are the best (how would I know that?) just that they are not "junk" as it appears this company is implying.