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Originally Posted by blue2000s
Because the 964/968/993 almost ran the company into the ground, financially.
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That's not exclusive to Porsche.
Porsche, Lotus, Alfa, Aston, Maseratti all spent most of their existance hanging just over the abyss.
Collectively, they pulled all sort of pranks to stay alive. Porsche used to swap VIN plates for higher serial #s when the Bankers came to indicate they were producing/selling more units than they actually were. Lotus used to park cars in an adjacent field under tarps telling shareholders and bankers that they had been ordered and already shipped.
But, they concentrated on making the best cars, not on keeping the company alive, they were lean and mean, not fat and bloated.
Putting priorities first is a large part of why they survived 6 decades perilously close to the edge.
Perhaps, staying just a little hungry is a key ingredient not only to making great cars, but also surviving.
Cheers!