I took mine off because I just don't like the fact that cars are plastered with numbers and letters and logos, etc. I also debadged my 535i, 325i, 325iS, M3, and Jetta 1.8T. A purchase that expensive should not be a giant billboard; my house doesn't have the builder's name painted on the side, and I don't see why people have a different set of expectations for their cars.
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