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Originally Posted by sd_boxster
Gimmick, I guess... I've always wondered why all Lotus models start with E, but not enough to Google it.
(time passes)
Don't google it. It's more fun to wonder.
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Lotus didn't always start with an 'E'. It began in 1948 with the Mark I thru Mark VI, then the Seven, Eleven, Type 12, etc.
Then in 1957, Chapman basically 'Bet the Farm' - went 'All in' (something he continued to do throughout his life) to produce the Elite, Lotus 1st real turnkey street car.
It was an instant success and ever since, in homage to the Elite, all future Lotus street cars were named with a word beginning with 'E'.
