Here is what I found on the web:
http://warranty-direct.pissedconsumer.com/i-was-a-former-employee-20080528122355.html
"Warranty Direct is operated in one large room,a telemarketing room,with the purpose of booking contracts as often as possible so that the company gets paid.Warranty direct is a scam 80% of all claims are never paid so that the company's bottom line is not affected and so they can show company growth year after year."