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Old 04-02-2009, 05:58 PM   #3
UDPride
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Join Date: Apr 2009
Location: Dayton
Posts: 5
Last week's media release I distributed...

PORSCHES 2 OXFORD OPENS REGISTRATION IN ANTICIPATION OF 500 CARS
Fastest-growing Porsche event in the country expected to shatter attendance records for fifth anniversary

Anticipating nearly 500 cars, Porsches 2 Oxford opened registration for the fifth anniversary event on March 28, 2009 as fun seekers flocked to the event’s web site to secure their German sports car in one of the nation’s premier cruise-ins. In just 72 hours, 60 Porsche owners did just that despite months of waiting ahead for the July 25th show. Such enthusiasm has become an event hallmark and explains why Porsches 2 Oxford sits at the top of the summer car show calendar, but organizers are no less impressed by the early response.

“Every time we raise the bar for attendees, they exceed the highest expectations organizers anticipate and plan for,” said P2O Media and Publicity Director Chris Rieman. “It’s a wonderful event to plan and organize because past attendees provide the sales job to other Porsche enthusiasts sitting on the fence. Part of that is treating every attendee like a VIP with the hope that a positive experience encourages word-of-mouth advertising.

“We also make it a point to ensure the event is the best bargain of the summer,” Rieman said. “The fewer excuses we leave on the table to stay home, the more incentive Porsche owners have to grab their keys and make the drive to Oxford.”

Dubbed “a casual Porsche party”, P2O organizers host attendees in the rural college town of uptown Oxford, Ohio. Located 30 miles north of Cincinnati along the Ohio-Indiana border, the event kicks off on Friday July 24th with friendly gatherings at local watering holes and concludes on Sunday with a road rally.

Although the casual fun alongside expensive German sports cars headlines the event, P2O brings Porsche enthusiasts together to raise money and awareness for the American Cancer Society. The event’s underlying charity for the past two years, the ACS has a special connection that organizers draw inspiration from.

“Marylynn Roe co-founded the event in Michigan in 2003 and saw the move to Oxford in 2005, but her courageous battle with cancer was her greatest legacy,” Rieman said. “She passed away from cancer in 2006 but her spirit and vision remain a central rallying point for this event. The ACS is our way of paying it forward.”

Organizers started a new tradition in 2009 to do just that, selling prime parking spots for $100 each to benefit the local chapter of the ACS. All 40 spaces were sold in the first three days of registration. Five dollars from general registrations also benefit the charity while 50/50 drawings throughout the afternoon complete the fundraising.

“We’re hoping to raise $8,000-10,000 when it’s all said and done,” Rieman said.

Porsches 2 Oxford began as Porsches 2 Pinckney (MI) in 2003 as 85 cars took part in the first-year event. The event moved to Oxford in 2005 and entertained a modest 140 cars. The attendees increased to 225 cars in 2006 and 255 cars in 2007. A record 396 Porsches made their way to Oxford on July 26, 2008 for the fourth annual event. The college town with brick-lined streets and quaint storefronts hosted attendees from 17 states and three Canadian provinces.

For more information on 2009’s fifth anniversary event, please visit www.porsches2oxford.com.


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Event Contact
Chris M. Rieman
Webmaster/Media & Publicity
Porsches 2 Oxford
937-361-4630
crieman@porsches2oxford.com
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