Given Porsche's financial turnaround over the years since it introducted the Boxster, I would give them high marks for product mix, strategy and execution.
A small company that made 2 Billion last year and a brand identity that is the envy of most other car makers. Yes, and even though they brought out an SUV like, WAY LATE, they still managed to sell that too, and for much money.
Hats off to these guys, they know what they are doing. Any car maker that can sell you a $70K car and charge you for full leather and floor mats is doing OK in my book!
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