Let's look at it from Porsche's point of view.
The 911 dimensionally and component-wise is very similar to the Boxster. They can sell them all day long for $80k minimum, and more like $90k for the Cab.
The Box is more like $50k, to $60k for the S.
I don't believe the manufacturing cost of a Carrera is anything like 50% more than the Boxster. My guess would be that they make more profit $ on one 911 than they do on three Boxsters.
No wonder they pimp the 911 for all they're worth, and ignore the Boxster.
We may be in for a little bit of a change, though. I understand that the US Porsche dealers have been agitating heavily for Porsche to promote the Boxster more actively.
|