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Originally Posted by Perfectlap
$65K for 276hp track toy? Good luck with that in this economy for car sales....
Note the number of 911 GT3, GT3RS, (no NA GT2 in 07) and 911 Turbo Coupe sales in 2008 vs. 2007. Sales for the Porsche variety of track toy are down from nearly $500 million to less tha $200 million.
Good thing Porsche is a hedge fund that happens to sell cars on the side.
Not sure if Lotus has the same thing going.,,
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I'm not sure I agree.
I doubt the Evora will be a significant track toy. That's not Lotus intent, that's what the Elise and Exige are meant for.
The Evora is designed to be mostly a performance street 2+2. A gentleman's GT as it were.
Lotus doesn't need to sell a lot of cars to break even and that's really all their parent, govt.-owned Malaysian car giant Proton, cares about. It's mostly a vanity marque to them and they've owned them since '95, through much leaner times than these for the co. Proton also benefits greatly from R&D at Lotus to apply to their own model lineup.
Lotus has always made most of their revenues outsourcing their engineering expertise to other car cos. such as Toyota, Honda, Jaguar, Aston-Martin, Peugeot, Opel, Tesla, even Ford and GM.