A couple years ago there were many of us buying the lights aftermarket, and the bigger dealers were buying them in bulk and passing on the savings to us. Now that fewer of us are buying them, no one is stocking them in bulk, hence the price increase.
As to the effectiveness of a properly aimed set of xenons, it is a night and day (sorry to be cliche) improvement over the halogens. Unless you really drive at night a lot with the brights, the module is only nice to have for the cool factor.
I won't own a car without xenons anymore, but maybe thats just me.
Patrick
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