Definitely a DIY! The least expensive brake pads for street use are probably Mintex (in the red box)...w/c you can purchase on Ebay for roughly $120 for both front and rear brakes.
IMHO, I don't think you'll need to change out your rotors unless there's something wrong with them (re: warped), you have close to 100K, and/or you track your car often.
As for the brake fluid, as racer_d mentioned, you can purchase a
Motive Bleeder (<$70 from Performance Products or elsewhere---do a quick search on the forum) that will allow you to bleed the brakes yourself.
Good luck and enjoy learning about your car!!
Keep us posted
