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Wendelin Wiedeking must be an amazing person.
In the mid-90s Porsche sold very few cars. In some of the books it is said the company was on the verge of bankruptcy, or being taken over. I would joke that Honda made more cars in 1 hour than Porsche sold for the entire year.
Porsche is still in small company, with lots of cash. It now owns 31% of VW.
The Boxster turned the company around. It was a big seller for such a little company. To keep up with demand production was out-sourced to Finland for model year 1998. Not that it matters, but that was the same year defective engine blocks were sleeved, to keep up with production of a fast selling product.
When I started Boxstering there was no truck. Now there is going to be a sedan. If you believe what you read, most of the profits these days come from the sale of the truck, the Cayenne.
Porsche is going to be the next BMW. Porsche does not care if you ever buy another car from them - there is someone standing in line behind you. In my mind this loyalty thing to the brand is a one way street.
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