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It’s certainly true that Porsche has the highest margins in the industry. It’s clear that Porsche management knows how to make a Euro! It’s also clear they are expanding into other segments. What’s not clear is why?
As they are now the largest or second largest share holder in VW, the other being the government of lower Saxony. They have access to one of the worlds largest distribution channels. As well as an extensive parts bin, Audi, Bentley, VW, Lambo, Bugatti, and a few others I'm sure. A future of hi-volume products seems likely.
We can only hope that Porsche management continues to produce products that justify the price point. If Bentley and Lambo are indicators I'm sure we'll all be pleased with the future .....we just might not be able to afford it.
04S
bob
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