Rear trunk lid won't open with fob (works with handle)

[stateofidleness]

Gents,
Out of nowhere today, I go to open my rear trunk with the key and.. nothing. WTF! The interior handle opens it just fine, but when pressing the key, I hear the electrical "noise", but the trunk won't pop open.

At first I thought I had something caught in the latch like a shirt or something, but nope. What should I be checking for? Is this a simple fix?

MY: 2000 base

Thanks!