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When I lived in Europe a few year ago, I read a non-Porsche specific article about the increasing number of requests for the debadging option in Europe.
In many cases it's not that people are trying to hide the fact that the car is a Porsche or BWM -- senseless as it is very obvious. What many are trying to do is manage/minimize the fact that they do not have the "deluxe" model of a certain car (i.e. Boxster v. Boxster S, Carrera v Carrera 4) etc...
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