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Porsche - New CEO
porsche announced today that matthias muller the head of planning and management for VW will take over as CEO of porsche in october.
vw group plans to become the world's largest carmaker by profits and by deliveries by the year 2018...
Mr. Wells (a talking head from cardiff university) said Porsche could benefit from Volkswagen’s resources to design vehicles that are more fuel efficient, and slightly more affordable, to appeal to a younger customer base and respond to changes in the market.
“Mueller is extremely well connected within the VW group”
Mueller, who is a close confidant of Volkswagen Chief Executive Martin Winterkorn from their shared time at Audi, knows about the product plans at Volkswagen and Audi AG (NSU.XE), which will benefit the integration process of Porsche into Volkswagen.
Winterkorn is pushing for the construction of smaller Porsche cars that could be built using existing VW technology. Porsche, however, fears that could damage the brand.
"One must lead Porsche very sensibly," he said...
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Last edited by tonycarreon; 07-06-2010 at 12:50 PM.
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