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Originally Posted by Werks
The overall US perception is that Japanese, German, and to a lesser extent Swedish cars are quality machines, hence their popularity here.
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Gotta disagree with you about Swedish cars having a quality image here. Saab and Volvo have been popular among certain demographics in certain geographic areas - for who knows what reason. Saab for many years has been at or very near the absolute bottom in terms of quality, reliability and resale value (fighting for the bottom spot with Land Rover), and Volvo has been pretty consistently far below average.
In terms of market share they're both fly specks compared to the German competition, which isn't large to begin with. Both have been huge money losers for their parent companies despite billions invested. Saab was just saved from being euthanized and Ford can't push Volvo off on the Chinese fast enough.
So maybe the quality image is there for some people, but it hasn't turned into sales, market share gains or profits.
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