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Old 01-18-2007, 06:01 AM   #3
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Join Date: Sep 2005
Location: Minneapolis/St. Paul, Minnesota, USA
Posts: 3,308
Hi,

It's just words. Most Manufacturers produce a Line of cars in order to appeal to, and be affordable by, a wide market. Add to this the Manufactuers' desire to get a customer involved in the brand (hopefully young) and then have them buy more and more expensive models as their earnings and such grow over time. Customer Brand Loyalty in the Car Biz is something all manufacturers strive for.

In the case of Porsche, they have stated that this is one of the reasons to produce the Boxster - to introduce Porsche to a broader market, including women. They would hope a lot of Boxster owners move up to the more expensive 911 - the company's current flagship. The Boxster is the least expensive model Porsche curently offers and so it is quite naturally considered the low-end of the line-up.

But, you can argue that it's Porsche's only roadster and not the low-end model at all. Many (but certainly not all, incl. me) buyers are really 911 wannabes, but cannot afford one, so to them, the Boxster is the next best thing. I think that while this view has some merit, it has also been exagerated by 911 owners who feel that their exclusivity has been invaded by people who could not, or would not, shell out the $80k+ that they did to get a Porsche.

Happy Motoring!... Jim'99
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