Quote:
Originally Posted by Perfectlap
The whole giving Porsche's "names" is nothing more than marketing crap.
The other German luxury brands wisely avoided it.
And Porsche have been really inconsistent about it to boot. The 911 got a redundant name, but the other step children did not.
That is until the Boxster came along but that was really only to hype up a new model but in a way that would strip it of its race history, which pre-dated that of the 911, so as not to upstage the flag ship.
So Porsche had to give it an all new identity to have it appear as an upstart.
And then they went fully redundant by giving the coupe version of the Boxster a different name even though it was just a variant! The Carrera Cabriolet and Carrera Coupe are still both Carreras but the Cayman and Boxster are discussed as if they are different models... Which is exactly what Porsche wanted because they intended to market the Cayman as a stepping stone car to upsell the buyer into the more profitable Carrera.
It's all clever marketing.
|
Numbering, labeling, badging, coding, is mostly used internally to track and maintain the evolution (read visions) of the products, PL. Don't be shy to ask your P senior officer about it. Not much all meant for 'clever' marketing reasons.
Something tells me that if they want to re-badge their icon 911 to 912X tomorrow morning and say this 912 flies they bloody well can. Guess what, the consumer will still buy.
Don't get too offended by these sort of these mate
Threaded Mode
