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Having a hard time, too, with the lack of info on Porsche invoices. Drove 6% off retail on a new 06 987 S.
Sales manager (also) swears Edmunds is wrong with their claim of 14% m/up on base price. I have read 12% in Wall St Journal. Dealer swears it's 10% markup. My car is light on options at $3000 additional.
I feel like I got a decent deal, as I also held firm $1000 higher on my trade than current Manheim auction prices.
I have purchased 15-plus cars, so I'm no stranger to the negotiation process, but I'd love to know the real deal. No holdback on Porsches, although intellichoice has the factoid wrong so you know you can't trust all data on the web.
At 10% they made $3K on the car minus some for the trade enhancement, plus their profit on the financing. At 14%, my deal was average at best, as they made $5K
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