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It is indeed silly from an owner's point of view. It is purely marketing or brand identification.
If I see two Boxsters on the road and one has red calipers and the other doesn't, I don't need to slow down to see the badge (if it has one!) on the back to know it has the 3.2 in it instead of the base 2.7.
I will eventually paint mine red, that's just because I think it looks cool and makes the car look far newer than a 1997
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