4 hours and $50 later

[Gforrest2]

Originally Posted by Perfectlap

well if you are handy, as it is evident given your results, you can do the wheels yourself too. There was an Issue in Excellence that told you how to fill in the rash with a product called 'HALF TIME' (link below), and the same sort of spray you used for your wheels. The article showd you how create a cardboard enclosure so that to keep the paint of the rubber. There's also the second link which has been around for a while, I didn't have such great results using their filler.

http://www.sgcardetail.com/USC-21002--21004--21000-HALF-TIME-One-Step-Filler-And-Glazing-Putty-Prodview.html

http://www.bmwtips.com/tipsntricks/wheel-repair/wheel-scuff-repair.htm

Thanks for the links. Yes, I did a few searches and read some tutorials on DIY fixes, including that second link you posted. Most of the results were quite good. I've got clearcoated aluminum wheels, so I can't really fill any divots. I did take a Dremel tool to mine and knocked down the real nasty spots but they still look like crap. I've had the car now for a year and a half so it doesn't bother me as much anymore. It's also a good excuse to get new wheels.