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Several reasons
1. You live in an expensive to live in neighborhood for the people who work at the shop. (I used to live in Oakton.) They want to earn enough to have a family, etc.
2. The guy probably does less alignments than the Sears shop does. So the equipment and floor space have to be covered by fewer procedures.
3. He may actually know how to do a Porsche alignment and what various settings that are within the spec will do. I found a racing setup experienced mechanic to do mine and it made all the difference in the world.
4. If something he sees is wrong, he has the experience to recognize what the cause is and fix it.
5. You may be using a more experienced mechanic (and thus more expensive) while the Sears shop employs just a guy who got a recent tech certificate...if you are lucky...to do the alignment work.
While I agree to shop around, sometimes it pays to pay the man who can do it right.
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