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I agree that it is largely marketing. Porsche will not allow anything to usurp the 911 in their lineup and if they put the 911 motor in the Boxster/Cayman it would most certainly give many potential customers something to think about.
My father in law is a 911 guy. He owns 4 of them, including the almighty Turbo, so I've had ample opportunity to compare and contrast the real-world driving dynamics of the cars and I genuinely believe that a Boxster with the same raw power as the 911 would easily outperform it. On stretches of mountain switchback I have no trouble staying with the 911's - they outpower me (to a rediculous extent) on straights, but the little Boxster owns them in the corners, and we arrive at destination together.
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