Porsche Out of Detroit Auto Show

[drburton]

Looks like Porsche is starting to be more selective in what auto shows they will participate in, based on their sales statistics. Interesting article.

http://www.topspeed.com/cars/car-news/porsche-will-skip-2008-detroit-auto-show-ar37560.html

[djomlas]

i wonder jsuthow much money they will save with that move...

sidenote: how much does it cost a company like Porsche to bring cars to the autoshows?

[Perfectlap]

I've always noticed that Porsche seemed to have the lowest key presence at Auto Shows. Here at the NY Auto Show they rarely displayed the Carrera GT. Meanwhile Merc and BMW had all this fanfare like the McLaren SLR on some giant revolving carousel.

My guess is Porsha is trying to isolate the brand and push it closer to the Maseratis and Aston Martins and farther away from the Mercs, Audis and BMWs.
Porsche are probably in their most exclusive and profitable position ever in their history they probably feel they have to stay above the competition by not sharing space with them.

[unklekraker]

@p/l..I agree with you. the last car show here in SF, the Porsche is sitting next to Audi , VW, Mini and BMW and right across from them is Toyota, Acura, Honda and Mazda.

My brother in law actually made a comment that Porsche is a very common cars now that they are lined up next to the regular cars that you see everyday w/c is kinda tru but still.....

Plus they don't have any of the GT's lined up...they have the Caymans, Cayenne, Boxsters and few 911

[fishage]

"Of the North American trade fairs in 2008, Porsche will among others be attending those in Chicago, Los Angeles, Miami, New York and Toronto."

Well, jeez. In the days of digital photography and websites dedicated to new/future models, how many shows do you need per region?

If a car shows up for the first time at the Frankfurt show... everybody from Paris to Detroit knows about it two months in advance, has spy shots two weeks in advance, and by the time its actually at the first show, its being replaced in the headlines already by the design announcement of the new next best thing.

We're a lot more mobile and informed these days and perhaps the idea of the traveling circus hitting every town is a bit of a dinosaur.

[unklekraker]

[QUOTE=fishage
We're a lot more mobile and informed these days and perhaps the idea of the traveling circus hitting every town is a bit of a dinosaur.[/QUOTE]

ahhhhh, those we're the days when we get excited everytime we hear the circus in town...now we get excited on car shows and mods

[TriGem2k]

Porsche actually has its OWN HALL here in Los Angeles @ the Convention Center. They do not share! Every car is on display but you are only allowed to sit in the Boxster and Caymen.