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Originally Posted by Dohertycm
You have got to be kidding me...Trademarks are only if you are going to SELL it and make money from it... You can use the color all you want... It just means that other car companies cant use that color..
You probably cant buy that color from them directly, but you can make it yourself or have it mixed for you.
Porsche has a trademark on there name and crest...if I were to paint a picture of the crest and name, they cant do anything about it because its artistic expression...and I am not making any money from using their symbols.
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Yes, everything you said is true. But for Interstate Batteries, the company I work for, we have a #18 NASCAR that is a specific color green. Since the owner of our company did not want any other car on the track with this particular color. He paid big bucks to have a specific Dupont Paint Color made and numbered so that no one else can use it. It's the fact the the color is then named and given a paint code/number that makes it trade maked. Its really crazy when you think about it and a waste of money because like you said, anyone can create their own mixture to get the same exact color. They just can't use our created green because it is registered as our official green and has a specific paint name/code with Dupont. In other words, Dupont will never sell it to the public. But you can sure come very close to coping it.